ABSTRACT : The Objective of this research is to enhance the sales pipeline generated from AI-based leads generation systems by leveraging digital signals. This study aims to strategically investigate methods to bridge the gap between digital marketing engagement and salesperson interaction, ultimately improving the overall sales performance. By understanding and optimizing the digital signal pipeline, companies can enhance their ability to convert leads into sales effectively. The expected outcomes of this research include a comprehensive framework for leveraging digital signals to improve sales performance, optimized lead generation strategies, and enhanced customer engagement. The findings will provide valuable insights for companies in the technology industry, as well as other sectors, seeking to enhance their sales pipelines and maximize the impact of their digital marketing efforts.

KEYWORDS – artificial intelligence, customer engagement, data analytics, digital marketing, sales performance