ABSTRACT: Data has demonstrated that well-educated and wealthy individuals are relocating to low-income communities to be closer to work and other amenities not offered in the suburbs. With this new geographic shift, investors, developers, and business leaders have increased investment and development in low-income communities to generate new profits. Given these new expansions, studies indicate that investing and developing industry leaders are receiving resistance from communities’ long-time residents, community leaders, local businesses, and community organizations. This study aims to analyze the effect of anticipatory management on the gentrification process.

Anticipatory management allows leaders to anticipate and adapt to changing external environmental conditions that could affect their organizationsi. Most organizational leaders merely look at an organization’s competitors or current services and develop strategies around them without viewing its entire environment. Failure to anticipate shifts or changes in the environment can be fatal to an organization. This article will discuss anticipatory management and its significance to industry leaders encountering gentrification. The article will demonstrate anticipatory management’s advantages to industry leaders and their organizations and how strategic leaders can better embrace the future and changes gentrification brings.

Keywords: Gentrification, Low-income communities, Anticipatory management, System dynamics