ABSTRACT: Initial research that has been done to 10 Go-Jek drivers shows result that a lot of Go-Jek drivers are interested in that incentive program and that makes them more productive. However a couple of Go-Jek drivers have different opinion regarding the incentive. The research aims to examine and analyze the effect of incentives and job enthusiasm to productivity of Go-Jek driver at PT. Go-Jek Indonesia.The data is gained from a 2 months survey (October– November 2015). The population in this research are 6000 Go-Jek drivers (Data is from Juli 2015). The sampling method is snowball method, using Slovin formula and gained result of 99 Go-Jek drivers who meet the criteria as samples. The analytical method used in this research is multiple linier regression. The result shows that incentive and simultaneously working have significant influence to the productivity of Go-Jek drivers. Partially, incentive and working spirit give a positively significant impact to the productivity. On the dimension correlation, inside the dimension incentive variable, the growth of the incentive has a dominant impact to the punctuation dimension in the productivity. Curiosity dimension has a dominant impact to the punctuation dimension.

Keywords: brand awareness, consumer experience, service quality, repurchase intention, hot spring