ABSTRACT: This study aims to analyze the effect ofthe social media marketing and quality of human resourceson business development in Micro, Small and Medium Enterprises (MSMEs) in Maros Regency. This study uses a quantitative descriptive research method on 90 (ninety) SMEs in Maros Regency using a questionnaire. The results show that the social media marketing has a negative but not significant effect on business development in Micro, Small and Medium Enterprises (MSMEs) and quality of human resources has a positive but not significant effect on business development in Maros Regency. The suggestion of this research is the need for increasing human resources in the form of training and education as well as increasing the ability of Micro, Small and Medium Enterprises (MSMEs) in Maros Regency in using social media also needs to be improved.

KEYWORDS: Social Media Marketing, Quality of Human Resources, Business Development.