ABSTRACT : In this modern era, many people are starting a healthy lifestyle. Moreover, many competitors are looking at the healthy food market because of this. Seeing many competitors operating in the same market, Miethy needs to know how competitors conduct their business processes so that Miethy can compete with other healthy food brands. Several critical indicators will help Miethy compare with other companies, namely the 4p marketing mix. After doing research, the author found that Miethy still lacks brand awareness, and when compared to its competitors, Miethy has very limited product variants. Therefore, the solution offered is to improve the promotion including; collaboration with influencers and partners, participating in seminars or events or bazaars, free samples for potential buyers, improving social media, and adding or maximizing places to sell.And the last solution is create a new product, namely healthy noodle snacks.

KEYWORDS: Marketing Mix, Healthy Food, Brand Awareness, Promotion, Product Variant,Miethy