ABSTRACT: Global climate change, globalisation 4.0, and COVID-19 have significantly impacted numerous corporate sectors, particularly the paint industry. Employers must constantly innovate, which means they need creative staff. This study covers the characteristics that may impact employee creativity. The aim of this research is to examine how organisational identity affects work engagement and employee creativity for millennial workers in Indonesia Paint Company’s creative industries. We provided a questionnaire to 105 millennial employees, grouped according to predefined criteria, as a data gathering instrument for this study. Using Smart PLS as a data processing tool, this study used partial least squares structural equation modelling (PLS-SEM). The study’s findings demonstrate that both organisational identification and work engagement positively impact employee creativity, and that organisational identification positively impacts work engagement. Furthermore, through mediating work engagement

KEYWORDS -Organizational Identification, Employee Creativity, Work Engagement