ABSTRACT : The food industry is a business that continues to grow with pandemic conditions making this industry begin to change and follow the requirements. Lifestyle and convenience have played an essential role in bringing about changes in modern food packaging by heating themselves have gaining significant popularity. The packaging sector is gradually shifting away from traditional packaging techniques and towards newly developed innovative techniques, including intelligent packaging, active packaging, and bioactive packaging. In business competition in the fast-food business, companies need to create and plan the right financial strategy, one of which is an investment strategy. This is to face funding and financial needs to compete in the ecosystem and current conditions, in this case, the Ready Food industry. Capturing this financial approach is essential. Companies must have added value in financial investment planning and be able to compete with competitors in the market. To survive, the company must focus on business activities and processes and product development, and financial efficiency to maintain the company’s sustainability. Zayurku’s Financial Strategy method focuses on how the value of an investment by calculating this business plan’s IRR, NPV, and the payback period is acceptable to investors. The conclusion is that IRR, NPV, and payback period are worth running and getting investors right and financially strong.

KEYWORD : Financial Modelling, Strategic Financial, Business Plan, Zayurku.