ABSTRACT: The purpose of this study was to determinethe effect of product (x1), price (x2) and promotion (x3) on purchase decisions(Y) avitex paint in the cibinong district. Creativity and innovation of entrepreneur from company will thought to find the new better opportunity.the research questions of this reseacrh for find out variables from X1, X2, X3 influence Y as either partially or simultaneously, the most influential variable to purchase decisionand the magnitude of the product variable, price and promotion explained variable of purchase decision.
This research method use causality method which aims to know in depth and holistic between cause and effect relationships to find out how does the correlation from the variable and its problem toward reseacrh objectives. The Data collection use close ended questionnaire techniqueshared with 100 participants addressed to consumers.
Based on test show that X1 variable with Sig >0,1 point that H0 accapted and H1 rejected, which means X1 variable there has no significant influence on the purchase decision avitex paint in the cibinong districts. While X2 and X3 variable < 0,1, that H0 rejected and Ha accapted, which means X2 and X3 variable there is significant influence as partially to purchase decision of avitex paint in the Cibinong districts. Based on f test showed that point of sig is 0,000 F table 2,14 that it can be concluded that there is significant influence Simultaneously or together between X1,X2, and X3 to Y variable. the value of the coefficient of determination showed that prodact variable, price, and promotion can explained purchase decision variable of 53,9%. Whereas the rest is 46,1% be affected By other factors not involved in this research model.

KEYWORDS-Product, Price, Promotion, purchase decision.