ABSTRACT: Transportation is one of the primary needs of the entire population. The use of motor vehicles continues to increase each year in accordance with its demand. Online transportation has become a suitable choice for reducing traffic congestion. There are several companies operating in the online transportation sector with different fare offers. Therefore, it is crucial to maintain consumer loyalty and prevent them from switching brands. Several factors influence consumer brand switching, one of which is high fares and application errors. This research aims to examine and understand the influence of sales promotion, online customer reviews, and platform trust on brand switching in the use of online transportation in Malang City. This study adopts a quantitative causal approach. The population consists of users of online transportation applications in Malang City, with a sample size of 349 respondents. A non-random sampling technique, specifically a purposive sampling method. Based on the data analysis, it is evident that the variables of sales promotion and platform trust have a positive and significant impact on brand switching. However, the results show that the variable of platform trust has an influence, but it is the opposite direction the brand switching.

KEYWORDS – Brand Switching, Sales Promotion, Online Customer Reviews, Platform Trust, OnlineTransportation.