ABSTRACT:- Organizations in the 21st Century face a highly dynamic operating environment. The volatility of the environment being a result of rapid technological changes, the effect of the world being a global village, increased knowledge among stakeholders primary of whom are employees and customers, to name only a few. Strategic Management is one of the disciplines that will enable an organization deal with such changes. Strategic Management is a two headed coin, strategy formulation and strategy implementation. Whereas, Strategy Formulation spells out the game plan of success for the organization, Strategy Implementation spells out how to turn the formulated strategy into required actions which will bring about the desired results. This study seeks to determine the influence of strategy content on strategy implementation, among Primary Cooperative Societies in Nairobi, Kenya. Strategy Content is defined by two elements; quality of the strategic plan and the strategy formulation process. The study population consisted of 2,895 Primary Cooperative societies which was whittled down to 2,149 societies. From this figure 291 societies were randomly sampled. Only 200 questionnaires were received back and out of these only 180 were useable for data analysis purposes. Descriptive and inferential statistics were used to analyze the data. The study found a strong positive correlation between strategy content and strategy implementation (r=0.598 n=180 p=.000). Furthermore, the respondents agreed that the quality of the strategic plan was good (Mean 3.725) and that the strategy formulation process was good (Mean 3.70). The study concluded that strategy content as defined by the quality of the strategic plan and the strategy formulation process was good. It was concluded that any failure in strategy implementation among primary Cooperative societies in Nairobi, Kenya was as a result of factors other than the strategy content.

Key Words:- Strategy Implementation, Strategy Content, Quality of the Strategic Plan, Strategy Formulation Process.