The Mediating Effect of Health Perceived Risk on Perceived Situation and Travel Intention after the Pandemic – Moderating Variable on Favorable Tourism Factors
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April 5, 2023The Mediating Effect of Health Perceived Risk on Perceived Situation and Travel Intention after the Pandemic – Moderating Variable on Favorable Tourism Factors
ABSTRACT: The purpose of this study is to explore the relationship between people’s perceived situation of the epidemic and their willingness to travel after the Covid-19 pandemic, and use health perceived risk as a mediating variable and tourism favorable factors as a moderating variable to understand each other interaction relationship between them. Using hierarchical regression analysis and bootstrap method, the research results show that the perceived situation has a significant effect on the willingness to travel, health perceived risk has a mediating effect on the perceived situation and the willingness to travel. The results of this study hope to understand the status of people’s willingness to travel after the pandemic, and provide business operators with reference for further business actions.
Keywords: Perceived Situation, Health Perceived Risks, Travel Willingness, Covid-19