Abstract: During the Covid 19 pandemic, almost all hospitals experienced decreased utility and Productivity of general practitioner health services. They impactedreducing hospital income, which made the need for research that measured the decline in utility and Productivity of general practitioners during the pandemic, both inpatient and inpatient. This study aims to measure the level of decrease in utility and Productivity of general practitioners with an in-depth interview and group discussion forum and to use SWOT analysis to determine strategies in dealing with decreased utility and Productivity of general practitioners. The study results explained that there had been a very significant decrease in the utility and Productivity of doctors during the period February 2020 to May 2020 due to the Covid pandemic. Furthermore, the SWOT results explain the strategies taken in the study, namely cross-selling and up-selling, and increasing digitization of services. This research concludes that the hospital will determine the Cross-Selling and Up-Selling Strategy to increase the Utility and Productivity of General Practitioners and perform digitalization of services.

Keyword: Hospital, General Practitioner, Utility, Productivity, Swot, Strategy Analysis, FGD, Interview