ABSTRACT : This study explores the relationship between perceived value, electronic service quality (e-servqual), e-satisfaction, and e-loyalty at Tiket.com. Using a quantitative research method, data was gathered through an online survey of Tiket.com users. The results show that both perceived value and e-servqual positively influence e-satisfaction, which in turn leads to e-loyalty. The study finds that the correlationt of e-servqual on e-loyalty is stronger when it is mediated by e-satisfaction rather than direct. This indicates that enhancing service quality to improve customer satisfaction is key to building loyalty. The study emphasizes the need to continually improve service quality aspects such as efficiency, fulfillment, availability, and security, as well as elements of perceived value like quality, emotional, pricing, and social value. By focusing on these areas, Tiket.com can improve customer satisfaction and loyalty, securing sustainable growth in the competitive online travel industry. Recommendations include optimizing digital platforms, collecting customer feedback, and customized services to better meet customer needs and expectations.

KEYWORDS – Perceived Value, Electronic Service Quality, E-Satisfaction, E-Loyalty