The Role of Green Human Resources Management Practices In Enhancing Sustainable Competitive Advantage: An Applied Study In Al-Karwanji Group Of Companies

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The Role of Green Human Resources Management Practices In Enhancing Sustainable Competitive Advantage: An Applied Study In Al-Karwanji Group Of Companies

ABSTRACT:- This research aims to determine the level of the main variables in the researched company and test the role of green human resources management practices in enhancing sustainable competitive advantage in the Karwanji group of companies. In order to achieve this, green human resources management practices were adopted, namely (green recruitment and selection, and green training and development). Green performance management and evaluation, green compensation and incentives system. While the dimensions of sustainable competitive advantage were adopted, which are (core capabilities, creative culture, and information technology). The Al-Karwanji Group of Companies was chosen to test this study, and it is one of the well-established Iraqi industrial companies that provides a range of different products to a wide segment of society, which contributes to serving society, developing and thriving the Iraqi economy, and achieving the well-being of society. The descriptive, exploratory, and analytical method was also adopted in the completion of this research through the use of a questionnaire according to the five-point Lickerth scale, in addition to the use of personal interviews and field visits as tools to help in collecting it, as a stratified purposive sample was selected that amounted to (160) individuals from the administrative leaders and workers in a group of companies. Al-Karwanji. One of the most important findings of the research is that green human resources management practices have an effective and moral impact in enhancing sustainable competitive advantage at the level of the Karwanji group of companies studied.

 

Key words: Green human resource management practices, Sustainable competitive advantage, and the Karunji Group of Companies.

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