THE ROLE OF MARKET ORIENTATION THROUGH NETWORKING IN INCREASING THE PERFORMANCE OF THE EXPORT CREATIVE INDUSTRY
About analysis of causes of problems
April 25, 2022LINKING WORK-LIFE BALANCE AND IMPLICATION TO EMPLOYEE PERFORMANCE THROUGH JOB ENGAGEMENT, JOB SATISFACTION, AND ORGANIZATIONAL COMMITMENT TO NURSES
April 30, 2022THE ROLE OF MARKET ORIENTATION THROUGH NETWORKING IN INCREASING THE PERFORMANCE OF THE EXPORT CREATIVE INDUSTRY
ABSTRACT: The purpose of this studyis to analyze networking capabilities in an effort to improve the performance of the creative industry with market orientation owned by the Indonesian drum jimbeblitar. The research sample was 54 JimbeBlitar drum craftsmen (SMEs) who exported. Analysis tools used Structural Equation Modeling (SEM), with Partial Least Squares (PLS).The results of the study reveal that the relationship skill indicator is the most important indicator in forming networking, while the product performance indicator is the most important indicator in shaping the creative industry’s performance.Market orientationcannot have any effect oncreative industry performance, howevermarket orientationgive effect to networkingandnetworkinggive effect tothe performance of the jimbe drum creative industry in Blitar Indonesia. Networking is able to mediate the influence of market orientation oncreative industry performance
Keywords: Market Orientation,Networking, SME Performance, Creative Economy