ABSTRACT: Tourism sector is considered one of the basic driver of countries ’economies. In light of globalization and the tremendous technological development in the world, the tourism field has become highly dependent on social media. They have changed the behavior of the tourist during all stages of trips from seeking information to sharing experience.
Thus, this study aims to evaluate the impact of social media on the consumers’ destination choice.
After a short literature review, we develop a conceptuel model based on TAM model.
An empirical study was conducted among 245 participants from Algeria. Results indicate that the usefulness and trust have a positive impact on attitude towards social media unlike Ease of use. They also highlight the role of attitude in determining the choice of destinations by tourisms
An empirical study was conducted among 245 participants from Algeria. Results indicate that the usefulness and trust have a positive impact on attitude towards social media unlike Ease of use. They also highlight the role of attitude in determining the choice of destinations by tourisms.

KEYWORDS – Tourist Destination – Social Media– Tam model- Destination choice- Trust)