ABSTRACT : This study evaluates the performance of joint venture life insurance companies in Indonesia through discriminant analysis. Joint venture life insurance companies are collaborations between local and foreign insurance companies, dominating the Indonesian life insurance market with a 69.1% market share. A significant business issue is the case of PT Asuransi Jiwa Bakrie Life, which faced a crisis in 2008 due to aggressive stock market investments, resulting in substantial losses for policyholders and a loss of consumer confidence and a decline in company performance. The method used in this study is discriminant analysis, aimed at distinguishing between well-performing and poorly-performing joint venture life insurance companies. This analysis employs four key financial variables: Net Profit Margin (NPM), Leverage Ratio, Liquidity Ratio, and Risk Based Capital (RBC). The results indicate that discriminant analysis can effectively differentiate between high-performing and low-performing companies with an accuracy rate of 81.7%. These variables have proven to be significant in predicting company performance. This study provides valuable insights for investors to make better investment decisions and for management to enhance company performance by better managing these key financial variables.

KEYWORDS – Life Insurance Company, Joint Venture Life Insurance Company, Company Performance, Risk Based Capital, Discriminant Analysis