Utilizing the Blue Ocean Strategy: A Competitive Advantage for Small and Minority-Owned Businesses in the U.S.
Effect of Deposit Levels on Financial Stability of Deposit-Taking Savings and Credit Cooperative Societies in Kenya
December 15, 2024Analysis of the Kertajati Aerocity Business Model Using The Business Model Canvas
December 15, 2024Utilizing the Blue Ocean Strategy: A Competitive Advantage for Small and Minority-Owned Businesses in the U.S.
ABSTRACT:- Market saturation poses significant challenges for businesses, particularly small and minority-owned enterprises. The Blue Ocean Strategy (BOS), introduced by Kim and Mauborgne, provides a framework for breaking free from intense competition by creating uncontested market spaces. This paper examines the application of BOS in addressing market saturation, explores its advantages for minority-owned businesses, and highlights key metrics and examples that demonstrate its transformative potential. This paper explores how BOS helps businesses innovate by providing case studies, and strategies for implementation.